Helping schools
build joyful
mathematical
cultures.

We partner with K–12 schools, teachers, and educational organizations — from foundational classrooms to gifted, advanced, and Olympiad-level learners — to create mathematics experiences where students think deeply, collaborate meaningfully, and experience the joy of solving hard problems.

Ellen with her Beast Academy Level 4 math class in Irvine, California — elementary students studying algebra, geometry, number theory, and combinatorics
My Beast Academy Level 4 class in Irvine, California — a year of algebra, geometry, number theory, and combinatorics.
Instead of telling me what to see, you showed me where to look. You never revealed the answer — you questioned us, pushed us to think harder. You didn’t stuff us with knowledge or tell us to memorize formulas. You explained why things work. Because of you, I’ve learned that “why?” is so much more important than following whatever the teacher says. I honestly think you are one of the best teachers ever.

Kiana

6th Grade Student

Sound Familiar?

Strong school. Caring teachers. So why does math still feel like a chore?

Your strongest students are bored — they’ve outgrown the curriculum, and there’s nowhere to send them.
Struggling students have already decided they’re “not a math person.” So have some of the adults.
Teachers teach the way they were taught: procedures, speed, test prep.
Math anxiety shows up in students, parents — even staff meetings.
No one on staff has run a math circle, club, or competition team before — so it never gets started.
Professional development days cover everything except how to make students love mathematics.

None of this is anyone’s fault — most teachers were never given the chance to experience mathematics as creative, joyful, and human themselves. The good news: culture is built by people. And that’s exactly where we begin.

Ellen spent 15+ years inside the world’s most rigorous mathematics programs — Art of Problem Solving, the global leader in advanced math education and the training ground of every member of the U.S. International Mathematical Olympiad team, and the math circles of Berkeley, Stanford, and UCLA — leading programs serving thousands of the strongest math students worldwide. Joyful Math Worldwide exists to bring that highest-level expertise to your school — whether you’re in California, Kigali, or anywhere in between.

Mission

Where
joy and
rigor work
together.

Two elementary students playing a game theory strategy game at a Math Beasts Camp 3 summer program
Game theory disguised as play at Math Beasts Camp 3.
Ellen celebrating with a student at the Rising Stars Math Camp in South Africa
Celebrating with a Rising Stars Math Camp student.

Too many students experience mathematics as something cold, procedural, and rigid. At the same time, many teachers were never given the opportunity to experience mathematics themselves as creative, joyful, collaborative, and truly human.

As a result, even deeply caring educators are often led to teach mathematics in ways that prioritize speed, memorization, and test preparation. But mathematics can be something else entirely.

Mathematics can be playful, creative, and fun. Like trying to beat a difficult level in a video game, humans naturally want to be pushed to their limits — when they believe success is possible. The strongest mathematical cultures see joy and rigor not as opposites, but as qualities that go hand-in-hand.

Our mission is to help schools, educators, and educational communities build joyful, high-expectation mathematics cultures where students learn to think deeply, collaborate meaningfully, and develop lasting confidence in their ability to solve hard problems — through teacher training, leadership development, mathematical community-building, and hands-on experiences that model what rich mathematical learning can look and feel like in practice.

We believe that when teachers themselves experience joyful mathematics, they transform not only their classrooms, but entire communities.

Ellen with Uganda’s top 20 math Olympiad students, selected from tens of thousands through the Uganda National Mathematics Contest
Uganda’s top 20 young mathematicians — selected from tens of thousands through the Uganda National Mathematics Contest, organized by the Uganda Mathematical Society — at Olympiad training camp.

The best learning environment is one where teachers love to teach, and students love to learn.

Track Record

Built on years of leading some of the world’s most influential math programs — across every K–12 grade level and up to the highest levels of competition mathematics.

1M+
Students reached through educational programs and initiatives
30+
Countries represented across international learning communities
500+
Educators hired, trained, or mentored
15+
Years building joyful, high-expectation learning environments

What makes a teacher more effective than AI? It isn’t information — it’s human enthusiasm.

Programs

Thoughtful mathematics experiences rooted in joy, rigor, and human connection.

Teacher Workshops

Interactive professional development that helps educators build curious, high-expectation math classrooms where students love to think.

All K–12 grades

Leadership & Mentoring

Partnering with school leaders to strengthen mathematical culture and build the systems that sustain it over time.

School & system leadership

Olympiad & Advanced Problem Solving

Deep preparation for national and international math competitions — developing gifted and high-achieving students through rigorous, creative problem solving — available through school programs as well as 1-on-1 and small-group tutoring.

Gifted, advanced & competition students

Math Festivals & Community Events

Hands-on gatherings that spark wonder and bring school communities together around the beauty of mathematics.

All K–12 grades & families

Math Circle & Club Development

Guidance for educators and organizations starting their own enduring, joyful math community from the ground up.

All K–12 grades

Curriculum & Program Design

Support for schools, nonprofits, and educational organizations designing impactful mathematics programs and scalable learning experiences.

Schools, NGOs & ministries

Play With Us

What joyful mathematics can look like.

Give these a try. You can share them with your friends. No calculators allowed! Think you found the fastest method? Most importantly: do you know why your method works?

Problem 01 · Elegant Arithmetic

A. 68 + 13 + 32 + 77 = ?
B. 25 × 17 × 5 × 4 × 2 = ?
C. 12 × 23 × 34 × 45 × 56 = ?

You may be thinking — but how are these possible without a calculator? Hint: do you always have to go left to right?

1 2 3

Problem 02 · A Growing Pattern

How many circles would be in the 100th triangle? What if we asked for the circles in triangle n? What is the general strategy?

side length = 4

Problem 03 · Circles in a Square

Four equal circles tangent to one another, fit inside a square. A smaller square sits tangent to all four circles. If the large square has side length 4, what is the area of the small one?

There is always more than one path from point A to point B. Mathematics becomes more meaningful when students explore ideas collaboratively — trading strategies, debating approaches, and discovering their favorite path.

Ellen leading a problem-solving session for teenage students at the Rising Stars Math Camp in South Africa
Fifty-six joyful teens after a week-long intensive — Rising Stars Math Camp, Pretoria.

Impact

A worldwide culture of joyful, rigorous mathematics — sustained by the teachers and communities who carry it forward.

Group of teachers at a professional development day in Malawi

Teacher professional development day with over 175 teachers in Malawi.

What Schools Experience

Increased student engagement
More collaborative classrooms
Stronger mathematical discussions
Greater student confidence
Healthier challenge culture
Teachers excited about math again
Fifty-six smiling students holding certificates at the Rising Stars Math Camp closing ceremony

Top students from Zimbabwe, Botswana, South Africa, and Eswatini at the African Olympiad Academy’s Rising Stars Math Camp.

Where We’ve Had Impact

United States · Rwanda · Uganda · Malawi · South Africa · Zimbabwe · Botswana · Eswatini — and students from 30+ countries worldwide.

Ellen with her student who placed 1st in the United States in the 2025 Math Kangaroo competition, holding her award
Student Achievement
1st Place in the United States — Math Kangaroo 2025

Students who believe they can — do.

When students experience mathematics as joyful, creative, and collaborative, something remarkable happens: they take risks, persist through difficulty, and surprise everyone — including themselves.

In 2025, a student Ellen taught personally placed 1st in the United States in the Math Kangaroo competition — and Ellen delivered the keynote address at the awards ceremony.

Building the right culture doesn’t just improve classroom engagement. It produces students who rise to the highest levels of mathematical achievement.

Start the conversation →

Voices From the Field

Ellen saw me as a collection of strengths and brought out my best version — and ignited my passion for solving problems. She approaches challenges through a combination of empathy and analytics that creates beautiful results.

Kathy Cordeiro

Director of Parent Experience, Art of Problem Solving

From the very first day when I realized I could just be myself and wouldn’t have to prove anything, to our last Professional Development when you taught me how to use practice pages to excite and motivate students, it’s been a wonderful year of laughter and learning. I’m so excited for your new journey — and for all the children who will have the opportunity to meet you wherever you go.

Afiya

Educator

Thank you for your kindness, patience, and encouragement. I feel more confident thanks to your guidance and mentorship. All the milestones I was able to accomplish were thanks to your trust and advice.

Gio

Math Department Lead

She was not so into math before. Now she loves it and is inspired by you. Thank you for making a difference in our little girl’s life — and so many other children’s lives.

Sarah

Parent of a 2nd Grade Student

You are an incredible individual who teaches math in a magical way. I am forever grateful to have personally healed my math trauma by attending one of your Beast Academy classes.

Maddie

Senior Project Manager

I would not be where I am today if it were not for your guidance, leadership, and inspiration. The amount of love and dedication you give to those around you is unparalleled — you shine so bright.

Sydney

Academy Marketing Manager

From the Mailbag

Handwritten note from Lydia, 2nd grade, AoPS Academy Santa Clara: Dear Ms. Ellen, thank you for teaching at AoPS Academy. I like how you explain everything. You are fun and kind.
Lydia, 2nd grade — AoPS Academy, Santa Clara
Handwritten note from Kruthika, 7th grade, AoPS Academy Pleasanton: Dear Miss Ellen, through all my years at AoPS you are the most kindest and smartest person I've ever met. Thank you for being an awesome teacher!
Kruthika, 7th grade — AoPS Academy, Pleasanton

Founder

Ellen Kulinsky, Founder of Joyful Math Worldwide
Ellen Kulinsky · Founder

Educator, community builder, and lifelong lover of mathematics.

Ellen Kulinsky is passionate about building vibrant educational communities that foster curiosity, creativity, connection, and joy. She believes education is about far more than knowledge alone — it is about helping students build confidence, develop resilience, think deeply, and experience the excitement of solving hard problems together.

Her love of creative problem solving began as a student reading Art of Problem Solving textbooks, attending the Los Angeles Math Circle, and competing in mathematics contests. She went on to study mathematics at UC Berkeley, where she served as president of the Women in Mathematics organization, helping foster a supportive and inclusive community for aspiring mathematicians.

After graduating, Ellen joined Art of Problem Solving (AoPS), the global leader in advanced math education. She helped launch its first Bay Area campus and went on to lead five in-person AoPS centers — across Irvine, San Diego, Pleasanton, Fremont, and Santa Clara, California — before stepping into organization-wide leadership as Director of the AoPS Virtual Campus — where she oversaw a program serving over 10,000 students — and later as Director of Engagement and Growth. During this time, AoPS programs expanded to reach over one million learners worldwide and served as the primary training ground for every member of the United States International Mathematical Olympiad (IMO) team.

Ellen with colleagues at Art of Problem Solving
With colleagues at Art of Problem Solving.

For nearly a decade, Ellen also taught and led math circles at UCLA, Berkeley, and Stanford, introducing students to advanced mathematical concepts through collaboration, exploration, and joyful problem solving. She helped organize major mathematics competitions and events, including the Bay Area Mathematical Olympiad (BAMO) and international Women in STEM panels.

Ellen also works with the African Olympiad Academy, supporting the growth of Olympiad programs, camps, teacher development, and advanced mathematical learning opportunities across Africa — in countries where access to these opportunities is still emerging and exceptional mathematical talent is waiting to be nurtured.

Today, through Joyful Math Worldwide, Ellen brings together everything she has learned to help schools and communities create mathematics cultures that are joyful, rigorous, creative, collaborative, and deeply human.

Ellen celebrating the end of a school year with her Beast Academy Level 3 class

Celebrating a year of joyful problem solving with a Beast Academy Level 3 class.

Questions

What size schools do you work with?
From single classrooms to entire school networks. Every partnership is shaped around your specific context, goals, and community.
Do you work on-site or remotely?
Both. Workshops, mentoring, and tutoring all run on-site or live over video — many partnerships blend the two. Sessions are in English, with Russian available when helpful. The right balance depends on your school’s location, goals, and the depth of work involved — we’ll figure that out together on the first call.
What does a typical engagement look like?
Some schools begin with a single teacher workshop. Others embark on multi-year cultural transformation. We design each partnership around what will actually move your community forward.
Do you also offer 1-on-1 or small-group tutoring?
Yes. Ellen works directly with a limited number of students — from curious beginners to Olympiad competitors — in 1-on-1 and small-group settings, online and in person. Contact us for availability.
How much does it cost?
Engagement structures vary widely based on scope, depth, and duration. We’re happy to discuss budgets transparently once we understand what you’re hoping to build.
How do we get started?
A short, no-pressure intro call. We’ll learn about your school’s goals, your students, and your teachers — and explore together what might be possible.

Contact

Let’s build something meaningful together.

Don’t see a time that works? Email ellen@joyfulmathworldwide.com.

Responses within 2 business days.